We started Wearnotes because the best-dressed people we knew were never in the front row.
Wearnotes is an independent fashion magazine published from London. We cover street style, runway, trends and shopping with the same rule for all four: show the clothes on real people, in real light, at the price they actually cost.
We are four full-time editors and a rotating bench of photographers in eighteen cities. We take no payment for coverage, we label every affiliate link, and we send back the samples.
- 240k
- Readers each month
- 18
- Cities on the bench
- 50
- Stories published
- 0
- Paid-for reviews
What we do
Street style, weekly
Photographers in eighteen cities send us what they see. No styling, no borrowed samples, no permission from a brand.
Runway, without the reverence
We go backstage, count the exits that mattered, and say plainly when a collection does not work.
The Edit, worn first
Everything in a shopping guide has been worn for at least two weeks by someone on staff. Prices are checked the day we publish.
The masthead
Contact the desk →
Dara Vance
Editor-in-chiefRunway, tailoring, and arguments about hemlines. Dara founded Wearnotes in 2024 after eleven years on the show circuit and still files from the third row.
Nia Okonjo
Style directorShoots the street in London, Lagos and wherever the flight is cheapest. Previously at two magazines that no longer print.
Lex Amari
Commerce editorTests everything and returns most of it. Lex writes The Edit, checks every price on the morning of publication and has strong opinions about seams.
Joon Park
Culture editorMusic, subculture, and where clothes come from. Joon covers the record shops, club nights and archives that decide a trend two years early.
Ines Marchetti
Contributing stylistStylist and trend reporter based between Milan and Copenhagen. Ines reads the mills and the buying offices before the rest of us read the runway.